Classical music is often regarded an elitist, intellectually demanding genre.

We reminded people that simply feeling the emotions it evoked was a completely valid way to enjoy it. 

This outdoor campaign consolidated Classic FM’s lead over BBC 3, bringing classical music to millions of new listeners. It went on to run across Europe. 

96 sheet campaign of the year at the Campaign Poster Awards (UK), wood pencils at D&AD, Epica Grand Prix. Recently included in the ‘all-time classics’ section in Lürzers Archive.

 

 

Agency: Bainsfair Sharkey Trott, London.

Creative team: Oliver Devaris, Brian Connolly, Steve Hough.