A fundraising concert was advertised via a stunt on social media.

On International Suicide Prevention Day, hundreds of musicians formed a human wall to (symbolically) deter people from jumping from Sydney’s most notorious suicide cliff – The Gap.

 

The stunt was picked up by Channel 9 news and Australian Prime Minister, Malcolm Turnbull, also stood with the musicians to show his support. Tickets at the Town Hall in Sydney sold out through social media.