French impressionist Claude Monet was greatly influenced by Japanese art. The NGA presented his paintings alongside famous Japanese prints.

The exhibition needed to be conveyed in a way that wasn’t too academic, while appealing to art lovers.

The campaign drew crowds averaging 2,397 visitors a day in Canberra setting a then-record attendance – and toured around Australia as a result.

The posters were made available as prints in the gallery shop. 

 

Creative: Oliver Devaris, David Heytman.

Agency: M&C Saatchi Sydney.