Optus had a superior mobile data offering but social ads weren’t converting.

Facebook asked us to pitch new creative work to their client. The concept put a humorous spin on trending Facebook news, anchored by the tagline ‘The entertainment never ends’. Daily posts every weekday for over a year (upper funnel) followed up with retail messaging on weekends (lower funnel). 300 executions (static and video) reaching 6,814,452 potential customers – more than half of all Facebook users in Australia. 

The work was used by Facebook as an international case study on creative effectiveness through the funnel.