Johnstone’s deck oil by PPG is longer lasting. That means less time maintaining a deck and more time enjoying it with family and friends. We developed the Johnstone’s ‘life-back guarantee’ with ads that ran online and on TV. The launch campaign established Johnstone’s as a premium alternative to Cabot’s and was subsequently stocked at Bunnings nationally.

 

Working directly with CMO of PPG David Nicholls and their in-house team.

Creative: Oliver Devaris, Graham Johnson.