The first brand campaign for Uber in Australia and New Zealand. During a period of legal battles and negative press for Uber, we dispelled misconceptions with a fact-based outdoor and digital campaign. By systematically educating audiences, we helped restore trust and reverse the brand's miscreant image. The launch was followed by the OOH airport pick-up campaign – consolidating the legitimacy of the brand. App downloads spiked to 1.2 million users.

 

 

Creative: Oliver Devaris, Graham Johnson.

Working directly with Uber (CMO: Brent Annells).