Vodafone brand launch

A faster cellular network opened a new world for Vodafone users. The commercials showed people experiencing life with that long-lost sense of wonder. Record numbers of 20-to-30-year-olds switched to Vodafone and the TV ads generated a record spike in unprompted brand recall. 

Agency: Ogilvy.

Creative: Oliver Devaris, Graham Johnson. ECD: Steve Back.