An international multi-media campaign for food chain Zambrero. 
In-restaurant a live counter clicks up when you buy a meal, also displaying the total number of meals donated to the developing world (currently close to 30 million) across the USA, Europe and Australia. 
Neon displays also form a part of the interior design across 170 restaurants worldwide (below).
Zambrero was founded by Dr Sam Prince. His efforts have led to one of the world’s most successful humanitarian brands.